Web Development Ecommerce Website Audits

SEO Report Card: Golfgods.com

April 1st, 2006

by Stephan Spencer

Originally published in Practical Ecommerce

Golf equipment seller Golfgods.com was undergoing a site revamp – with numerous SEO and usability improvements, along with a shift in ecommerce platforms. Jason Mischel, President of Golfgods.com explains: “We currently receive about 5,000 - 6,000 unique visitors per day to our site but much of it is of very poor quality because of the search-engine-optimization tactics employed by the previous regime.

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As critical partner, we made it happen

“When a leading search engine recommended Netconcepts, I knew they were the kind of SEO experts JiWire needed to be working with.”

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SEO Report Card: StayLeaner.com

March 1st, 2006

by Stephan Spencer

Originally published in Practical Ecommerce

Stayleaner.com, the ecommerce site for J & J Health Foods, sells vitamins, herbs and supplements for sports nutrition and body building. Fred Evaristo of J & J Health Foods states: “I rely heavily on pay-per-click advertising as I can’t get ranked in the natural searches no matter what I do.” We feel your pain, Fred! Let’s see if we can’t help Fred and his team…

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Overcoming Kiwis’ fear of e-buying

February 7th, 2006

Originally published in New Zealand Herald

“There are a lot of improvements that could be made to Kiwi e-commerce websites in regard to usability, although there are some great examples of Kiwi websites that are doing a great job.”

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SEO Report Card: DiscountFlies.com

February 1st, 2006

by Stephan Spencer

Originally published in Practical Ecommerce

DiscountFlies.com has really missed the boat (yes, the pun was intended) when it comes to search engine traffic. They do not show up in the first 100 results in Google or Yahoo! when searching for the popular search term fly-fishing or for the more targeted term fishing flies. But all is not lost. With some concerted effort, DiscountFlies.com should be able to turn things around.

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DesignTalk

January 23rd, 2006

Design Talk screenshotHomeVisions is a brand of DMSI (Direct Marketing Services Inc.). If you are not familiar with HomeVisions, you might be familiar with some of DMSI’s other brands, including Montgomery Wards.

DesignTalk is a retail blog that strives to educate and add value on the topic of interior design and home decor. The blog is chock full of creative ideas and tips for home decorating organized in many ways, including by room and by application. The blog encourages you to ask a question which could be answered as a blog post, as well as posting a comment. The blog includes a newsletter and, of course, an RSS feed.

[ database | client admin cms | SEO ]

Visit The Site: DesignTalk

SEO Report Card: BalancedLifeProducts.com

January 1st, 2006

by Stephan Spencer

Originally published in Practical Ecommerce

BalancedLifeProducts.com is a small ecommerce site, based in Madison, Wisconsin, that sells meditation and massage products such as yoga mats, meditation cushions, and reiki timers. The site doesn’t fare well in the search engines in the natural (unpaid) search results, so they have been relying on Google AdWords to fill in the gaps. It wasn’t hard to see why their rankings in natural search traffic were so low. After a quick health check-up of their level of search engine optimization, I made the following diagnosis…

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Tools For Less

November 21st, 2005

Tools For Less screenshotTools For Less, as the name implies, sells power tools and equipment at discount prices through their online catalog. The ecommerce site developed by Netconcepts is full-featured, with extensive functionality in the back-end administrative interface, and with a clean intuitive user experience for customers.

Among the additional out-of-the-ordinary features offered to customers is a Wish List capability which is integrated throughout the site and is as simple to use as the shopping cart itself.

The site is built search engine friendly, of course, with static looking URLs, unique keyword rich title tags, and more.

[ database | client admin cms | SEO ]

Visit The Site: Tools For Less

Searching for Better Returns

November 15th, 2005

Originally published in New Zealand Herald

“If you don’t have good placement in search engines it’s equivalent to having an unlisted phone number for your business.” Stephan Spencer speaks to The New Zealand Herald about how his company audits and builds e-commerce websites for big US retailers, optimising sites for search engines, and other e-marketing products and services while working in two countries.

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RSS Made Simple

November 13th, 2005

by Stephan Spencer

Originally published in Multichannel Merchant

An RSS feed is merely an XML file that you host on your Web server — it kind of looks like HTML code. But don’t let its simplicity fool you; in the hands of a sophisticated marketer, the potential applications for RSS are huge.

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